Joey Holder

Joey Holder

Joey Holder lives and works in Nottingham and London. She graduated with a BA from Kingston University in 2002 and an MFA from Goldsmiths in 2010. She has exhibited widely in the UK and abroad.


What inspires you as an artist and from where do you influences come?

Nature. Technology. The world around me.

In Another Place places extraordinary art in ordinary places across the East Midlands, what made you want to take part in the project?

I am interested in the potential of artwork to exist outside of gallery spaces and affect the way people think and act.

What are you hoping to gain from being involved in this project?

I hope that it will bring interest to the work from people who wouldn’t usually go and see art. I hope the work will surprise people in some way, make them double take as they drive past – even it’s that just for a fleeting second.

What, if any, are the barriers to people experiencing visual arts in a traditional setting such as an art gallery?

I constantly ask this question within my work. I think that art has the potential to exist anywhere. A lot of my work exists only online and I am interested in the way that art can be transformed through its site, whether that be online or set in a different environment.

Tell us more about your individual billboard – what’s the idea behind it?

I used an image from ‘Adcredo – The Deep Belief Network’ a project I am currently producing for an exhibition at QUAD, Derby which opens in July. Here’s a little blurb about it from the press release:

“The project investigates the construction of belief in online networks, examining the rise of unjust ideologies and fantasies, and how these are capable of affecting our worldview. The advent of digital media has shown that the world is made up of a mass of circulating, disjointed and contradictory information. This multi-dimensional communications network can be easily manipulated by online groups and individuals, which can give rise to new narratives and ideologies. Using research from investigative journalism and social psychology the work takes the form of a speculative association, a corporation where ideologies are disseminated to manipulate people. Conspiracy theory, sci-fact and sci-fi, corporate and religious belief systems are woven together in this multi-dimensional work.”

What can people expect from your billboard artwork?

An image of Trump and a snake. You’ll have to ask them what they think of it! The locals already seem a bit perplexed:

How important is it to raise the profile of visual arts across the East Midlands?

Very. People are creative and making important work all over the UK. The focus shouldn’t just be on London.

Where can we find out more about your work?

On my website. Also the exhibition which the billboard is part of opens at QUAD on 13th July at 6:30pm, please come along for a drink and celebrate with me!

Produced by CVAN East Midlands

Funded by Arts Council England

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